OK, I was sucked in. In the city today, we finally tried the iced coffees at a place that has a sign saying

Large Iced Coffee $4.90
Best in town

I’d seen the sign there on several occasions, and today we caved.

We shouldn’t have.

It was definitely not the best iced coffee in town, and I left the café feeling rather ripped off. Although I was more annoyed that their stupid sign worked and they got my money.